I’ve been trying to learn about why, REALLY why we have the parallel import ban in our copyright law, and why it’s going to be destroyed in three years time. Basically we’re talking about allowing cheaper U.S. books into the country, and the hope is that books will become cheaper in Australian bookstores.
But there are lots, and lots, and lots of articles which make this issue about as clear as mud, it’s all propaganda and no-one seems to talk in facts… so I am beginning a little research project on it myself.
here are some salient points:
Currently Australian publishers buy a licence to publish a big popular book within Australia.
Like Harry Potter, there would have been a bidding war between publishers competing to own the rights to publish the British books here. But this also happens for Australian books.
This is much like the record industry, where all these sleazy A&R guys would go to see hot fresh young acts and try to wine and dine them onto their record label. Australian bands would find three or four major labels competing for their record deal. Australian bands like Frente!, the Lucksmiths, Custard etc wouldn’t have had a chance of getting a record deal overseas until they’d gotten one here and really proved they could do the ‘hard yards’. It is very rare for an Australian band to get signed overseas first, if they do it’s because they moved there.
Parallel imports of a British or American printing of Harry Potter is currently illegal according to Australia’s copyright law.
The Australian publisher paid HEAPS of money for the right to sell to our market, so we can’t have every Tom, Dick and Harry muscling in on the licence they paid good money for. Parallel imports will become legal in three years. No more local licences.
This could be good in that Publishers will no longer pay exorbitant prices for the right to publish and sell books like Harry Potter, which probably helped push the price up of said books. But Publishers make the majority of their money on those big titles, which helps support the company well enough that they can get their own original (Australian) titles out on the market. Now, Australian publishers will have to rely only on the proceeds of Australian books sold. And that’s not enough to keep the publishers afloat – bye bye local publishing industry.
Australian writers will have to compete on a world market to find a Publisher that will take them on.
Australian Publishers wont be able to take the risk of publishing new unheard of Aussie writers, these new writers will have to go out into the world on their own – imagine Frente! in their early days, trying to get their first CD out, they’ve had good local shows, they have a small loyal following, but to get a record deal, all the small label are gone, and the big labels aren’t interested in the risk – they’d have to go overseas to find a record deal. This is a slight exaggeration. In fact there will be very small publishers who will carry Australian material, and hopefully with subsisidies bigger Aussie publishers will take on a few new Authors along with best sellers like Tim Winton. But the whole industry will be much leaner, much more wary of risk taking. It’ll be like going from an acre of large rambling gardens with all kinds of things sprouting up all the time, to a handful of potted plants on the balcony.
Meanwhile UK and US publishers will be able to sell us their prints, shipped in direct.
Amazon.com was hurting before, now the wound will be gaping. The US market is the biggest so you can guarantee that most of the books we get will be American and won’t be printed especially for us, it’ll be the stock they already have – in American English, promoted to an American Audience, about American things. Stuff Americans want to read. It’ll be like Hollywood in Books. Compared to a piddling little Australian Industry that will rely heavily on Government subsidy, where before the government didn’t need to pay anything to keep publishers publishing our stuff.
Will the books get cheaper?
I don’t know. If it did it’d be a matter of a few dollars off a novel, and maybe $10 maybe $20 off a $100 book. We’ve already been through this with CD’s, in 1998 they said CD’s would get cheaper – did you even notice?
The only thing that ever made CD’s cheaper was in 1995(?) when the independent distributor Shock Records refused to get in with the big boys who had agreed with each other they’d all hike up the prices to $30. Shock put theirs down to $22. Nothing to do with parallel imports. Big Business absorbed the price difference there.
People are so quick to say how cheap US books are, but their country has a much bigger domestic consumer market, and the books don’t have to travel that far. Once you add shipping to Australia, advertising, and the cost of distribution around the country (which is probably what Australian publishers will be reduced to – distributors), any price difference wont be that marked. UK books aren’t actually cheap to start with. It’s more likely that any savings consumers could see will be absorbed by the publishing and distributing companies.
Does it matter? I buy all my books from the U.S. anyway.
I’ve heard a lot of people say they buy their books on Amazon, but the reality is that they only do that when our dollar is strong. The rest of the time they don’t buy books at all. This tide will effect us on ALL our books in future, not just the ones we buy on the internet. I know I don’t read Australian fiction at all, but I also know that our cultural identity is built from books about us. Not books about slavery in America’s south.
In the end we probably wont notice a big change, but the industry will, Australian works will be sidelined, the industry will not be as robust as it currently is: From lush rambling acreage, to miserly potted plants. This has all happened to the music industry in 1998, I remember avidly waiting for the legislation to change, even holding off on buying CDs in the expectation there might be a change. Zip Nada. Zilch. So again I urge you to not decide thinking about your wallets when, the reality is CD prices are as artificial as the price of oil barrels. If book prices are equally artificial, then this is just a legislation to attack Australian writers, it seems to achieve nothing else.
I am going to keep researching, see what I can learn.
EDIT:
As promised I researched further and asked around with acquaintances who have experience in the publishing industry, some salient points i’ve learnt were
* there isn’t much fat to cut from book prices as is, so prices wont go down noticeably
* amazon.com is cheaper because it’s an online book store, it doesn’t have to pay rent for stores and staff and interior decoration across the country/world
* Australian publishers are already very market driven, and don’t support aussie writers for the sake of it. it’s all about money
* freight costs to Australia are really high, which pushes prices up but also keeps the trash out, it’s too expensive to turn us into a dumping ground, only what WILL sell will make it here.
* and print is dying, go buy a kindle.
Essentially this shows almost nothing will change, except that Aussie writers will have to swim in a bigger international ocean for publishers… subsidies for publishing original Australian content, particularly fiction should be encouraged, just as it is for film, theatre, art etc… So the real question is, is the Rudd government’s recent suggestion of providing $1.40 per Australian book to publishers enough to protect our writers?